The one reason Apple will be the first trillion dollar market cap company
- Posted by James Altucher
Apple is the dream company we always wished for when we were children. The messiah of companies that we never thought would come to Earth in our lifetimes. When I was a kid the only thing I wanted in life was an Apple II+ . When I finally got one (my dad took one from his work and gave it to me for about six months) I did everything a young boy does with his computer. I programmed (in BASIC) the computer to type my name over and over again. I then went to the local computer store and shoplifted Ultima III. My friends and I then copied each others games so we had a whole set of games to play with. I then skipped school incessantly in order to play games all day, my friends and all calling each other throughout the day (we all skipped school every day) in order to share the latest secrets we found while hacking our way through Castle Wolfenstein.
15 years later Apple was on the verge of bankruptcy. The company I worked for (HBO) and Philip Morris, the cigarette company, were the only two companies in the city that I knew of that used primarily Macintoshes (except for the legal department, which used all PCs and every document was redlined, outlined, greenlit, in WordPerfect 7.1.1). Gil Amelio, the CEO of the company for about 3 seconds came to visit HBO. We were all so impressed with him. The CEO of Apple! How much cooler could you get? At the time they were about thisclose from bankruptcy or being, at the very least, hopelessly inconsequential.
Five years before that was the Apple Newton. The head of Carnegie Mellon’s Art school said to me, “this will change the world.” And five years before that, I wrote my first term paper on this amazing little device, the Mac 512k. I also saw Steve Jobs when he visited Cornell’s Computer Science Department to get them to buy some NEXT machines. They were beautiful. Maybe still the most beautiful desktop machines I’ve ever seem. Black cubes, super powerful. They were magic to program and experiment with. I wrote a chess program on them. Everyone surrounded Steve Jobs just to see what he looked like. I was jealous. He was young, rich, and had so much charisma you couldn’t even see past the light that shined out of him.
Now, I’m writing this one my last Windows-based laptop ever. I know whats going to happen. Already in my house there’s one Macbook Air. There are two itouches, one iphone, 2 ipads, and 4 or 5 ipods. I’ve got 10 authorized computers already for itunes across two accounts. I download apps at least once per day, much more if you add in songs and tv shows and movies from the itunes store. Within two weeks, before I leave on a trip for India, I will buy a Macbook Air 13” to travel with and I know I will never go back to the HP laptops I’ve been using for almost the past 10 years.
Now lets look at the basic numbers.
blog comments powered by Disqus
- How to Self-Publish a Bestseller: Publishing 3.0
- 7 Things Happen to You When You Are Completely Honest
- How to Deal With Crappy People
- 10 More Reasons You Need to Quit Your Job Right Now!
- The 100 Rules for Being an Entrepreneur
- 33 Unusual Tips to Being a Better Writer
- How to be THE LUCKIEST GUY ON THE PLANET in 4 Easy Steps
- 10 Unusual Things I Didn’t Know About Steve Jobs
- 8 Alternatives to College
- I’m Completely Humiliated by Yoga
- How I Screwed Yasser Arafat out of $ 2mm (and lost $ 100mm in the process)
- The Ten Worst Things You Can Do In A Negotiation
- THE ULTIMATE GUIDE TO CHANGING YOUR LIFE
- DON’T RUN OVER A BABY IN THE MIDDLE OF THE STREET!
- 10 Things I Learn From Richard Branson
- What I Learned from my First Podcast Guest in 1980 and What I Learned from My Last Podcast Guest (Yesterday)
- The Ultimate Guide to Making a Personal Manifesto
- What I Learned About Life After Interviewing 80 Highly Successful People
- FAQ ON HOW TO BECOME AN IDEA MACHINE
- Who Is In Your Scene?
- Ep. 65: Dan Ariely: Dishonesty, Irrationality, and Money
- Ep 64 – Tucker Max: Surprise Announcement! Part 1
- 10 Things I Learned While Interviewing Tony Robbins About His New Book “Money”
- Ep. 62 – Tony Robbins: Money Is Just A Game
- Ep. 61 – Trip Adler: Overnight Success 7 Years in the Making
- Nothing Is Wrong With You
- Ep. 59 – Brian Koppelman Ruined My Life