The Trillion Dollar Lies
- Posted by James Altucher
I feel bad. I feel like a sucker. Like one by one I fell for every lie. I talk about “don’t do this”, “don’t do that”, and yet I fell for all of them. I’ve been in everything from a cult to the cult of homeownership, the cult of college, the cult of sex, the cult of drugs, every cult imaginable, the cult of corporate safety, the cult of money. Why couldn’t I just be smart from the beginning? Why does it take stupidity to become smart? Or maybe I’m still stupid. Who knows?
Let’s do one of those psychology tests where I ask you something and you say the first word that comes to mind. Here’s the usual responses I get after years of doing this:
- Me: Home ownership. Other: “Roots”
- Me: College: Other: “Good job”
- Me: Good war. Other: “World War II”
- Me: Success. Other: “Fame and money”
- Me: Iran. Other: “They want to kill all the jews”.
- Me: Voting. Other: “Doing something for your country”.
Home ownership - think about why you want to own a home. Just really take a step back and forget about all your biases. You think “renting is flushing money down the toilet”. You might think “home ownership is ‘roots’ for your family”. Why do you think these things? Isn’t it suspicious to you that everyone else says the same slogans? That I just wrote down the exact things that are you in your head when you try to justify buying a home?
Does it make sense at all that there is a trillion dollar industry (over 20 trillion to be exact when you add in mortgages plus the part of the economy that is dependent on home building) that wants you to own a home? Banks, the government, home builders, furniture makers, real estate agents, etc are all the priests and ministers of that religion. Don’t you think a small part of that 20 trillion goes into hammering again and again the marketing message that you need to own a home?
Just do the basic math on home ownership. It does not work. It will NEVER work. Maybe if home prices go down another 80% but that’s it.
But this isn’t about home ownership. I’ve bought and sold two homes. And I lost money on both. So maybe I’m just bitter. Who knows.
This is about hypnosis. Why we believe, at the bottom of our hearts, the things that are told to us that have such obvious trillion dollar agendas.
Like college. Here is what everyone says: “You won’t get a good job if you don’t go to college”. I’ve proved countless times how this is a lie. Yes, you won’t get a 90 hour a week job at Goldman Sachs if you don’t go to college. And yes, there is no chance in hell you can be a proctologist (although I have known people to start a private practice in this without any degree at all) if you don’t have a medical degree. Ok, you win. On those jobs.
But don’t you think this trillion dollar industry (where costs have gone up ten times faster than inflation, three times faster than the scam healthcare industry) might have an agenda when they put out these “statistical” studies.
What else happens in college? Well, one in four women are raped in college. But because college campuses are one of the few places in the country (Indian reservations maybe being the only other) that provide their own security, you never hear about this. Campus security is not there to protect you. It’s there to hide things from you.
So you can get a job at Goldman Sachs, but you’re more likely to be raped. Or, I guess, be the raper. You choose.
But “don’t you learn how to think” in college? I don’t know, do you? Did you really learn how to think there? Does it really cost $200,000 to think? And what is so great about thinking. Since 1950, when college started becoming almost a pre-requirement for success, incidence of depression has gone up 50 times. How come colleges don’t report on this statistic?
Again, ask yourself where you got these slogans. Even my ten year old repeats the slogans. They are marketing slogans created by, again, a trillion dollar industry.
Insurance. “Everyone must be insured”. “Insurance companies can’t deny you because of pre-existing conditions.” Everyone says this. Again, why does everyone say the exact same thing. Again, this is a trillion dollar industry. They are telling you what to think.
Let’s think about this for a second. Let’s say you have a pre-existing condition. Do you really think they are going to charge you the same amount that someone without a pre-existing condition is charged? Of course not. Your prices are going to go up. A lot! And everyone’s prices are going to go up. Do you think the insurance companies are going to lose money? Of course not. And if you don’t sign up, you have to now pay a fine (a “tax”) to the government. So who wins in this? Do you win? And then the other side tries to go to the other extreme. “Death panels”. Oh my god! Someone’s going to decide who lives or dies?
Of course not. The other side of a lie is not the truth. It”s just another lie.
“The War against Terrorism”. Terrorism is horrible. I lived five blocks from ground zero and watched the first plane go into the towers. Then watched the bodies jump off the top of the building. Now, 11 years later, we’re still at war in two countries. Someone the other day was upset at me and said, “we pulled out of Iraq.” Why did he say that? Because the government told him. We have more soldiers in Iraq now than when the statue of Hussein was toppled. And we are still at war in Afganistan. And everywhere we go we kill civilians and babies. Millions of them. Not to mention our own 18 year olds. And everyone gets upset. “We have to protect our way of life”. “The muslims are going to kill us”. Really? Well, then go fight them. Whenever I say that, everyone shuts up. We don’t need 18 year olds to fight people. 50 year olds can do it. Everyone gets quiet.
I was for the war in Iraq. I listened to Colin Powell in the UN. He said they had nukes or weapons of mass destruction aimed right at Israel. Oh no! I thought. We have to get them. And I believed him. And now millions are dead. And what was the result? The only country that kept Iran in check was Iraq. And now Iraq is pretty much a colony of Iran. We not only killed millions of people, we destroyed the balance of power in the entire region. Now the only way to restore balance, and its our own fault, is to become friends with Iran.
“We need to invade Iran before they invade Israel!” This was said to me the other day. By a guy who quoted statistic after statistic. But who couldn’t explain to me how it will happen. There’s 70 million people in Iran and Iran is completely surrounded by mountains. How are you going to get in there other than nuking tens of millions of civilians. You can’t get in there by ground or boat. Or even aircraft. You have to nuke. And, by the way, most of Iran hates their leadership – as demonstrated by the protests after the last election. Most of the people in Iran are people just like you and me, terrified of being invaded by the US. And Israel has nuclear weapons. Is any country going to really risk Israel, a country that has won every war it’s been in, nuking them?
“I won’t be happy unless I’m successful or famous”. Look up Ozymandias for the veracity of this one. And yet, it’s the American dream. So it must be true. Right?
I get many emails: “I need to find my passion.” My question is: why? Passion is like a bridge between your current unhappiness and some mysterious future happiness. Guess what – you might be dead then. Passion is also a trillion dollar myth. First, check to see if your breathing. Are you? That’s pretty good. You’re ahead of most of the other people who have ever lived on this planet.
And finally, we can throw in the massive food industry. Bigger, better, more filling, more nutritious. I have yet to see a food product that doesn’t have a lie on its packaging. Look around your supermarket. 80% of a grocery store is filled with processed sugars that are proven again and again to be bad for you but the lobbyists in charge of the food pyramid (the “FDA recommended daily value” on every box) want you to BELIEVE the religion they propose.
Marketing is not just about clothes or facial products or vacuum cleaners. It’s about the very ideas that you dress up in to lead your daily existence. It’s the lies that trillions of dollars are spent fabricating that are repeated to you over and over again like mantras until they appear to be baked into your soul. Every lie is one step further from you being calm and happy.
You wake up every morning with a clean slate. But within seconds your mind dresses you up in all the lies for the day. Must aim for promotion at the job, must kiss ass to customers, must send my kids to school, must stay with my wife forever, must write a blog post, must go to war to defend American values, must vote, must eat organic (the irony being that if everyone ate organic the world would starve), must must must MUST.
The real you is always there. Before the thoughts enter it. Before the lies obscure it. Before you are convinced you are either one of “us” or one of “them”.
The real you is neither. Test every thought you have. Your thoughts are not you. They are your children. But we forget that children often need to be disciplined. Else they will test your boundaries and slowly take over the sense of what the “real you” is. You will forget the real Self that has always been there. Don’t let that happen.
Most people live in the dark. Do you think the sun ever sees the dark? The sun is outside. But the dark is by itself, with the shades closed, the door locked, afraid to take a peek, afraid to look into an infinite sky.
Help me out: what are some of the other trillion dollar lies? Put them in the comments. And follow me on Twitter please.
blog comments powered by Disqus
Click here for the book
- How to Self-Publish a Bestseller: Publishing 3.0
- 7 Things Happen to You When You Are Completely Honest
- How to Deal With Crappy People
- 10 More Reasons You Need to Quit Your Job Right Now!
- The 100 Rules for Being an Entrepreneur
- 33 Unusual Tips to Being a Better Writer
- How to be THE LUCKIEST GUY ON THE PLANET in 4 Easy Steps
- 10 Unusual Things I Didn’t Know About Steve Jobs
- 8 Alternatives to College
- I’m Completely Humiliated by Yoga
- How I Screwed Yasser Arafat out of $ 2mm (and lost $ 100mm in the process)
- What Happened to All the Laughter?
- HOW TO USE HEROIN LEGALLY
- The One Thing I Remind Myself of All Day
- Love Is….
- The Ultimate Cheat Sheet For Dealing With Excuses
- The Ultimate Cheat Sheet for Dealing With Haters
- The Ultimate Cheat Sheet for Mastery
- 1000 Things That People Smarter Than Me Do Every Morning
- How to Write for a Living
- Louis CK and the Hare Krishnas Used This ONE Trick for Success
- The Ultimate Cheat Sheet For Meeting the Love of Your Life
- Why Do I Expose Myself So Much?
- HOW TO GET AN MBA FROM EMINEM
- The Ultimate Cheat Sheet For Selling Anything
- Why 2014 Is The Year You Change
- Are You Playing or Are You Dead?