Nobody Has Ever Made This Offer Before: I Am Paying People Back If They Read My Book

I want people to read my book that is launching today. Everything in here helped me survive when I was ready to kill myself. Helped me thrive. I believe in the message more than I believe in making any financial benefit from this book. My desire is that the message helps people. Below is the first page of the book, detailing the offer I’m making.

As far as I know I’m the first person to ever make this sort of offer to readers. [Note: Claudia begged me not to do this].

Choose Yourself

(“Choose  Yourself! – be happy, make millions, live the dream” by James Altucher. Foreword by Dick Costolo, CEO of Twitter)

Here is the link to the book. 

From the first page of the book:


I don’t need to make a dime off of this book. The ideas in the book have already made me wealthy in many ways. What I really care about is that as many people as possible read this book and understand this message, even if it puts my own personal investment at risk.

Here’s how I’m going to try and create a situation where as many people as possible get this message:

I know nobody values books—or anything—that are given away for free. So, I’m not going to do that. This isn’t one of those ineffectual self-help books designed to look good on your shelf. You either read the book and use these ideas, or you shouldn’t bother. That’s why you have to front the purchase price. But, if you can prove to me that you have actually read the book, I will give you your money back. It’s an investment that’s all upside on your part.

How do you prove to me you’ve read the book? Do the following:

Within the first three months of the official publication date, do these two things:

1) Send me a copy of the receipt to  There is a kindle version, a paperback, and an audio version and they all cost different amounts. I need to know what you paid.

2) Then chose one of the following to send together with the receipt:

You can write an honest review anywhere you want.

– You can take a photograph of yourself reading the book.

– You can write me a testimonial or an email asking me questions that show you’ve read the book.

If you can think of other ways, that’s fine too. The point is: prove to me you read the book, and get your money back. Or, you can tell me to give it to a charity. This is the charity I will give it to:

WomenForWomen International 

I’m a man of my word. If every single person who buys the book takes advantage of this opportunity, then I will lose money on it (since Amazon takes their cut). But I’ll be just as happy because it means the message will spread and you, the people who read the book, will be helped.

I know I was helped. This book has worked for me.

I chose myself.


  • jwo

    I bought the book and enjoyed it. I then emailed James, proving to him I read the book, as described in his “money back offer”, and asked for the money back. I never heard from him. I tried emailing him one or more times after that initial email and no response. I dunno…

  • I just started the book. My dad thought I would like it, so I didn’t pay for it. So I don’t want my money back. Haha! Just thought I’d share my review so far. (:

  • cs152

    Amazing det post.

  • Royce

    Check out

  • Lifa Nati

    Hey Scott, hope you are well. I know it’s been 2 years but I am curious to know how your project turned out? Did you manage to read James’ book?

    • scottf21

      Hi Lifa Nati. I am doing well thank you. Unfortunately the project failed. However, I’m applying what I learned to my new venture 😀

      • Lifa Nati

        Good at least you got some positives out of it.

        • scottf21

          Where are you from Lifa? What is your business?

          • Lifa Nati

            I am a South African Canadian, based in Vancouver, BC. I dabble in domain name trading but just launched a blogging site. It’s called if you interested in checking it out. Still in development though. What is the nature of your business?

          • scottf21

            That looks interesting. My company develops software paired with hardware. We recently rolled out which is for cosmetology students.

          • Lifa Nati

            It’s a competitive niche market, I was initially doing it to market the domain but decided to stick to the blogging then maybe implement a coupon generator type of a platform but it’s flooded. Maybe you the person I should be talking to about software. I love the look of Pretty impressive. I am guessing you do code> I am still learning and have another different idea of software that I want to work on, think we can discuss via email?

          • scottf21

            Yes I have a team in Venezuela that develops impressive work. My email is

  • scottf21

    Update: I wrote a note 2 years ago about my startup failing. It did fail and I’ve moved on. I started a new business that just grew legs. I’m still overcoming obstacles but all in all its been a great experience. By the way, does anyone know any quality tablet pc manufacturers / OEM’s?

  • Chris

    Gavin, I don’t know the first thing about James Altucher, I haven’t bought or read his book yet, and I have no direct evidence that he’s sincere in saying that he wants people to have what he has but… isn’t the simplest and most likely explanation for his offer that he simply has something valuable to contribute and this approach is a logical avenue to do exactly that? Writing a book is a non-trivial task. You put a lot of yourself into it emotionally and in time and attention invested. What kind of author wouldn’t want to do every reasonable thing in his power to have people read what he’s written? I was myself actually somewhat moved by the author’s offer. It tells me something about who he is and the depth of his commitment. I don’t see the relevance of his net gain from book sales to that purpose. In short, this strikes me as a pretty clear act of or expression of service. It’s not about money.

  • Holly Resignolo

    Already downloaded on Audible, please donate my “money back” to the High Fives Foundation! PS – LOVED listening to you!