The 5×5 Rule

5x5 rule

Walt Disney was the stupidest person in the room.

So he stood next to his brother Roy (kept Walt positive after their first business went bankrupt). He stood next to Ub Iwerks (he drew a disgusting rodent for Walt).

He stood next to Margaret Winkler (the first person to buy a Disney film: Alice in Wonderland), and Lillian Bounds (who not only named this little rat, “Mickey Mouse” but then married Walt).

You would think this is all Walt needed. Four people. Now he was drawing and selling movies.

But Walt Disney was never in the movie business! The movies were barely breaking even. And it was the middle of The Great Depression.

He had to stand next to the smartest person in the room. A guy named Kay Kamen who took a two day bus ride just to talk to Walt when he first saw Mickey Mouse.

Because the Walt Disney company was not in the movie business, or story business, or theme park business or Snow White business.

Kay Kamen convinced Walt what business he was really in.

The Walt Disney company was in the wrist watch business. In 1935, not even breaking even from movies, they sold 2 million watches.

Kay Kamen convinced Walt Disney to make watches. And toothbrushes. And blankets.

Movies are not about stories. Movies are giant focus groups to see what products will sell.

Because Walt Disney stood next to the smartest person in the room.

Phew! What else can I say about that.

Well, Walt Disney didn’t just sit around reading comic books and fantasies. He was inspired to do something.

Winsor McCay drew Little Nemo and other Disney inspirations in the early 1900s. Walt loved him. The Grimm Brothers obviously influenced Disney.

Disney was a failure by himself. He created what is now the most successful media empire ever because of who he stood next to and what he consumed how it inspired him to do something.

Disney had a choice. He took it.

[ RELATED READING: The 100 Rules for Being an Entrepreneur ]


I write little Facebook posts on my laptop.

But I was desperate. I hated my job. I hated what I had to do to make money.

I wanted to be creative. I wanted to be free. I wanted to be loved.

And I was out of shape, sick, and gaining weight. And I was bitter and depressed.

I had to change: who I was spending time with, what I was reading, what I was eating, And try to change what I was thinking.

I was in a constant state of panic. And I had nobody to talk to. I wish I had had someone to talk to.

Sometimes nothing feels fair. I felt like I deserved better.

Sometimes I still panic. But I pasted this graphic on the smoky screen inside of my head.

It feels like practice. Maybe one day I will get good.

 

5x5 rule

  • Thanks James!

  • CourtneyDaniels

    I’m curious to know what first action or two you took that started you on the path to better habits, friends, health.

  • Hi James! Heh, nice wording about Walt in this post. Yeah I have seen two documentaries about him, because I found his story fascinating. Especially regarding the way he built his company. Though he was an nazi-ass-whole to work for at times.

    Nice perspective on this story, thanks :)

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  • Corey Hinde

    Once again James, a fascinating story and very thought provoking words. Thanks for adding your stuff to the interwebby – it’s great!

    • I got paid 104 thousand dollars in last 12 months by freelancing online a­­n­­d I was able to do it by working in my own time for few h each day. I followed a money making model I found on-line and I am excited that i earned so much money. It’s really user friendly and I’m just so happy that I found out about it. Here is what i did… http://easyurl.net/a8081

  • Trevor Pirtle

    (The three CTA images to end the article is a little overwhelming.)

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    • I profited 104000 bucks in last 12 months by working from my house and I manage to accomplish that by wo­rking part-time f­o­r 3+ hours on daily basis. I’m using a business opportunity I was introduced by this company i found on-line and I am amazed that I was able to earn so much extra income. It’s really beginner-friendly and I’m so blessed that I found out about this. This is what i do… http://urlof.site/LdeaC

    • everett.rife@mail.ru

      I profited $104000 in 2016 by working from my house a­­n­­d I did that by wo­rking part-time f­­o­­r 3+ hrs /day. I followed a money making model I stumbled upon from this website i found online and I am happy that I was able to earn so much extra income. It’s so newbie friendly and I’m just so happy that I found out about it. Check out what I did… http://www.wzurl.me/UhyySA

    • byhisgrace

      huh

    • Sensitive RAB Guy

      not as overwhelming as James emailing this article to you for the 3rd time.
      but at least he’s letting his site being overrun by spambots to show us he really cares…

  • byhisgrace

    yepper…thanks!

  • I am not sure how exactly I came across James but defintely learned a lot from this guy. This post is just AMAZING!

    I have been to disney lately and wondered how he got that idea but never looked into it. Now I know:)

    • meredith.rowell

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  • Rachel Evelyn Nichols

    Heard something similar about Beatrix Potter. (Not Harry’s sister. Lol.) She made a living with children’s picture books indirectly. Her real money came from Peter Rabbit wallpaper she designed and other character-based merchandise. No more than half of famous thriller novelist Joanna Penn’s income comes from book sales. At least not directly.