Four or five years ago, a reader of some of my columns bought the domain name jamesaltucher.com and gave it to me as a birthday gift. It was a total surprise to me. I didn’t even know the reader. I hope one day we meet.

Two years ago a friend of mine, Tim Sykes, insisted I had to have a blog. He set it up for me. He even wrote the “About Me”. I didn’t want a blog. I had nothing to say. But about 6 or 7 months ago I decided I wanted to take this blog seriously. I kept putting off changing the “About Me” which was no longer really about me and maybe never was.

A few weeks ago I did a chapter in one of the books in Seth Godin’s “The Domino Project”. The book is out and called “No Idling”. Mohit Pawar organized it (here’s Mohit’s blog) and sent me a bunch of questions recently. It’s intended to be an interview on his blog but I hope Mohit forgives me because I want to use it as my new “About Me” also.

1. You are a trader, investor, writer, and entrepreneur? Which of these roles you enjoy the most and why?

When I first moved to New York City in 1994 I wanted to be everything to everyone. I had spent the six years prior to that writing a bunch of unpublished novels and unpublished short stories. I must’ve sent out 100s of stories to literary journals. I got form rejections from every publisher, journal, and agent I sent my novels and stories to.

Now, in 1994, everything was possible. The money was in NYC. Media was here. I lived in my 10×10 room and pulled suits out of a garbage bag every morning but it didn’t matter…the internet was revving up and I knew how to build a website. One of the few in the city. My sister warned me though: nobody here is your friend. Everybody wants something.

And I wanted something. I wanted the fleeting feelings of success, for the first time ever, in order to feel better about myself. I wanted a girl next to me. I wanted to build and sell companies and finally prove to everyone I was the smartest. I wanted to do a TV show. I wanted to write books.

But everything involved having a master. Clients. Employers. Investors. Publishers. The market (the deadliest master of all). Employees. I was a slave to everyone for so many years. And the more shackles I had on, the lonelier I got.

(Me in the Fortress of Solitude)

Much of the time, even when I had those moments of success, I didn’t know how to turn it into a better life. I felt ugly and then later, I felt stupid when I would let the success dribble away down the sink.

I love writing because every now and then that ugliness turns into honesty. When I write, I’m only a slave to myself. When I do all of those other things you ask about, I’m a slave to everyone else.

Some links:

33 Unusual Tips to Being a Better Writer

The Tooth

(one of my favorite posts on my blog)

2. What inspires you to get up and start working/writing every day?

The other day I had breakfast with a fascinating guy who had just sold a piece of his fund of funds. He told me what “fracking” was and how the US was going to be a major oil player again. We spoke for two hours about a wide range of topics, including what happens when we can finally implant a google chip in our brains.

After that I had to go onto NPR because I firmly believe that in one important respect we are degenerating as a country – we are graduating a generation of indentured servants who will spend 50 years or more paying down their student debt rather than starting companies and curing cancer. So maybe I made a difference.

Then I had lunch with a guy I hadn’t seen in ten years. In those ten years he had gone to jail and now I was finally taking the time to forgive him for something he never did to me. I felt bad I hadn’t helped him when he was at his low point. Then I came home and watched my kid play clarinet at her school. Then I read until I fell asleep. Today I did nothing but write. Both days inspired me.

It also inspires me that I’m being asked these questions. Whenever anyone asks me to do anything I’m infinitely grateful. Why me? I feel lucky. I like it when someone cares what I think. I’ll write and do things as long as anyone cares. I honestly probably wouldn’t write if nobody cared. I don’t have enough humility for that, I’m ashamed to admit.

3. What is your book “Choose Yourself” about?

The world is changing. Markets have crashed. Jobs have disappeared. Industries have been disrupted and are being remade before our eyes. Everything we aspired to for “security,” everything we thought was “safe,” no longer is: College. Employment. Retirement. Government. It’s all crumbling down. In every part of society, the middlemen are being pushed out of the picture. No longer is someone coming to hire you, to invest in your company, to sign you, to pick you. It’s on you to make the most important decision in your life: Choose Yourself.

New tools and economic forces have emerged to make it possible for individuals to create art, make millions of dollars and change the world without “help.” More and more opportunities are rising out of the ashes of the broken system to generate real inward success (personal happiness and health) and outward success (fulfilling work and wealth).

This book will teach you to do just that. With dozens of case studies, interviews and examples–including the author, investor and entrepreneur James Altucher’s own heartbreaking and inspiring story–Choose Yourself illuminates your personal path to building a bright, new world out of the wreckage of the old.


UPDATE – January 2015: You recently published The Choose Yourself Guide To Wealth. What is it about and what makes it different from Choose Yourself?

We are living in an epic period of change, danger and opportunity. The economy is crashing and booming every few years. People are getting fired and replaced by computers and Chinese workers. The stock market crashes with regularity.

Every “fix” from the government makes things worse. The Old World has been demolished… and people are desperate for answers.

The Choose Yourself Guide To Wealth” contains those answers. This is the field guide to the “New World” we live in. You can play by the old rules and get left behind, or you can use these new ideas and become wealthy.

This is not a book for the faint of heart. Read at your own risk, because sometimes the truth is hard to take. But for those who are ready to hear, James provides an updated map of the new territory for generating wealth and freedom.

This book is the eye-opener of the century, it is the guide to building, keeping, and investing your money and breaking free from the chains of rusted, old thinking.

4. Is it possible to accelerate success? If yes, how?

Yes, and it’s the only way I know actually to achieve success. Its by following the Daily Practice I outline in this post:

It’s the only way I know to exercise every muscle from the inside of you to the outside of you. I firmly believe that happiness starts with that practice.

5. You say that discipline, persistence and psychology are important if one has to achieve success. How can one work on improving “psychology” part?

Success doesn’t really mean anything. People want to be happy in a harsh and unforgiving world. It’s very difficult. We’re so lucky most of us live in countries without major wars. Our kids aren’t getting killed by random gunfire. We all have cell phones. We all can communicate with each other on the Internet. We have Google to catalog every piece of information in history!  We are so amazingly lucky already.

How can it be I was so lucky to be born into such a body? In New York City of all places? Just by being born in such a way on this planet was an amazing success.

So what else is there? The fact is that most of us, including me, have a hard time being happy with such ready-made success. We quickly adapt and want so much more out of life. It’s not wars or disease that kill us. It’s the minor inconveniences that add up in life. It’s the times we feel slighted or betrayed. Or even slightly betrayed. Or overcharged. Or we miss a train. Or it’s raining today. Or the dishwasher doesn’t work. Or the supermarket doesn’t have the food we like. We forget how good the snow tasted when we were kids. Now we want gourmet food at every meal.

Taking a step back, doing the Daily Practice I outline in the question above. For me, the results of that bring me happiness. That’s success. Today. And hopefully tomorrow.

6. You advocate not sending kids to college. What if kids grow up and then blame their parents about not letting them get a college education?

I went to one of my kid’s music recitals yesterday. She was happy to see me. I hugged her afterwards. She played “the star wars theme” on the clarinet. I wish I could’ve played that for my parents. My other daughter has a dance recital in a few weeks. I tried to give her tips but she laughed at me. I was quite the breakdancer in my youth.The nerdiest breakdancer on the planet. I want to be present for them. To love them. To let them always know that in their own dark moments, they know I will listen to them. I love them. Even when they cry and don’t always agree with me. Even when they laugh at me because sometimes I act like a clown.

Later, if they want to blame me for anything at all then I will still love them. That’s my “what if”.

Two posts:

I want my daughters to be lesbians

Advice I want to give my daughters


7. Four of your favorite posts from The Altucher Confidential.

As soon as I publish a post I get scared to death. Is it good? Will people re-tweet? Will one part of the audience of this blog like it at the expense of another part of the audience. Will I get Facebook Likes? I have to stop clinging to these things but you also need to respect the audience. I don’t know. It’s a little bit confusing to me. I don’t have the confidence of a real writer yet.

Here are four of my favorites.

How I screwed Yasser Arafat out of $2mm (and lost another $100mm in the process)

It’s Your Fault:

I’m Guilty of Torturing Women

The Girl Whose Name Was a Curse

Although these three are favorites I really don’t post anything unless it’s my favorite of that moment.

8. 3 must-read books for aspiring entrepreneurs?

The key in an entrepreneur book: you want to learn business. You want to learn how to honestly communicate with your customers. You want to stand out.

The Essays of Warren Buffett by Lawrence Cunningham

“The Thank you Economy” by Gary Vaynerchuk

“Purple cow” by Seth Godin

9. I love your writing, so do so many others out there. Who are your favorite writers?

Jesus’s Son” by Denis Johnson is the best collection of short stories ever written. I’m afraid I really don’t like his novels though.

“Tangents” by M. Prado. A beautiful series of graphic stories about relationships.

Other writers: Miranda July, Ariel Leve, Mary Gaitskill, Charles Bukowski, Celine, Sam Lipsyte, William Vollmann, Raymond Carver. Arthur Nersesian. Stephen Dubner.


Many writers are only really good storytellers. Most writers come out of a cardboard factory MFA system and lack a real voice. A real voice is where every word exposes ten levels of hypocrisy in the world and brings us all the way back to see reality. The writers above have their own voices, their own pains, and their unique ways of expressing those pains. Some of them are funny. Some a little more dark. I wish I could write 1/10 as good as any of them.

10. You are a prolific writer. Do you have any hacks that help you write a lot in little time?

Coffee, plus everything else coffee does for you first thing in the morning.

Only write about things you either love or hate. But if you hate something, try to find a tiny gem buried in the bag of dirt so you can reach in when nobody is looking and put that gem in your pocket. Stealing a diamond in all the shit around us and then giving it away for free via writing is a nice little hack, Being fearless precisely when you are most scared is the best hack.

11. I totally get and love your idea about bleeding as a writer, appreciate if you share more with the readers of this blog.

Most people worry about what other people think of them. Most people worry about their health. Most people are at a crossroads and don’t know how to take the next step and which road to take it on. Everyone is in a perpetual state of ‘where do I put my foot next’. Nobody, including me, can avoid that.

You and I both need to wash our faces in the morning, brush our teeth, shower, shit, eat, fight the weather, fight the colds that want to attack us if we’re not ready. Fight loneliness or learn how to love and appreciate the people who want to love you back. And learn how to forgive and love the people who are even more stupid and cruel than we are. We’re afraid to tell each other these things because they are all both disgusting and true.

You and I both have the same color blood. If I cut my wrist open you can see the color of my blood. You look at it and see that it’s the same color as yours. We have something in common. It doesn’t have to be shameful. It’s just red. Now we’re friends. No matter whom you are or where you are from. I didn’t have to lie to you to get you to be my friend.

Related Links:

How to be a Psychic in Ten Easy Lessons

My New Year’s Resolution in 1995

12. What is your advice for young entrepreneurs?

Only build something you really want to use yourself. There’s got to be one thing you are completely desperate for and no matter where you look you can’t find it. Nobody has invented it yet. So there you go – you invent it. If there’s other people like you, you have a business. Else. You fail. Then do it again. Until it works. One day it will.

Follow these 100 Rules:

The 100 Rules for Being a Good Entrepreneur:

And, in particular this:

The Easiest Way to Succeed as an Entrepreneur

In my just released book I have more chapters on my experiences as an entrepreneur.

13. I advocate the concept of working at a job while building your business. You have of course lived it. Now as you look back, what is your take on this? Is it possible to make it work while sailing on two boats?

Your boss wants everything out of you. He wants you to work 80 hours a week. He wants to look good taking credit for your work. He wants your infinite loyalty. So you need something back.

Exploit your employer. It’s the best way to get good experience, clients, contacts. It’s a legal way to steal. It’s a fast way to be an entrepreneur because you see what large companies with infinite money are willing to pay for. If you can provide that, you make millions. It’s how many great businesses have started and will always start. It’s how every exit I’ve had started.

14. Who is a “person with true moral fiber”? In current times are there any role models who are people with true moral fiber.

I don’t really know the answer. I think I know a few people like that. I hope I’m someone like that. And I pray to god the people I’m invested in are like that and my family is like that.

I find most people to be largely mean and stupid, a vile combination. It’s not that I’m pessimistic or cynical. I’m very much an optimist. It’s just reality. Open the newspaper or turn on the TV and watch these people.

Moral fiber atrophies more quickly than any muscle on the body. An exercise I do every morning is to promise myself that “I’m going to save a life today” and then leave it in the hands of the Universe to direct me how I can best do that. Through that little exercise plus the Daily Practice described above I hope to keep regenerating that fiber.

15.   Your message to the readers of this blog?

Skip dinner. But follow me on Twitter.



  • jm

    It surprises me that nobody has commented on your about section. I would like to and, privately, share my story. Sometimes, I feel in a “positive ditch!” – I read your book and it was like reading part of my recent life.

  • Hi James!
    Have you or Claudia ever taught live courses online? That’s what I do for a living. If you’d like to talk more, please reach out to me on this page: http://expertmindslive.com/partners (I couldn’t find an email address for you on your site.)
    Take care,

  • Richard Encarnacion

    HI James, Could you contact me. I am having a hard time, finding your contact information. I work with Dotstudiopro, and we are looking to talk to you about affiliating with our company, based on what you do. It could be a great additional revenue platform for your content. reach me at dotstudiopro @ gmail.com

  • Mario

    Hi James,
    Just wanted to say thank you to you and Claudia for giving a great talk in London.

  • Sumurai

    Hi James, I just got fired today and read your LinkedIn post about what to do when it happens. At the moment, I’m not terribly upset, but enjoyed what you had to say and will likely find it useful in the days ahead. I like your approach to your blog and hope that mine will resonate as strongly as yours. Thanks for sharing fearlessly. I admire and respect your style.

  • miraval

    Hi James! I’m a daily subscriber and I love what you teach. All your scams I figured out in the past 7 years after my divorce. I feel liberated and vindicated, as I knew it all along; but I wanted to be “normal”. Because of you I’m pursing one of my ideas and starting a blog and developing an app. I feel so much better and less stuck. Thank you!

  • Salomao Kawakami

    Hi James, I decided to leave a comment here and let you know that I’ve been reading your posts daily and all the time you have been surprised me with your creativity and sense of humor. Currently is a luxury item considering the Internet posts quality that have been all around. My complements from Brazil (Sao Paulo city)…

  • onlinetherapyandcoaching

    Hi James! I am working on a writing project with other bloggers, called the “Simplify the Season” calendar. Subscribers receive one post daily in their inbox from Black Friday until New Year’s Day, and the proceeds go toward providing a Kiva loan. I would like to include this post that you wrote, in my project: http://www.jamesaltucher.com/2010/12/my-new-years-resolution-in-1995/ . Would I be able to republish it? Thank you!

  • Gregory Egan

    I just read your answer on Quora and congratulate you on writing such an incisive, practical and inspiring message.

  • Everybody seems to looking for a guru to guide them through the swamp – people are reluctant to invest any confidence in themselves, and this is the only way you will make it through your particular part of this giant swamp. You can gain occasional insights from other ‘swamp questers’ who shout out their experiences and report on their ramblings, where the ‘true path’ is. But your own navigation is the only thing that will get you anywhere, we want to pour out acclaim and follow tribal leaders we think are smarter, or more invested with ‘magic’, follow alchemists who manage to transmute their experiences into gold. It is very ‘human’ to follow tribes, it is a part of our stupidity; it can also produce singular creations and generate conditions that can help us all. I am investigating some of these ‘swamp leaders’ – but I am also very aware they do not walk on my path.

  • Not so sure about your phrase about being lucky to live in a country where you don’t risk being killed by random gunfire. Might be time to rethink that one. I mean really James, we here in the US are the undisputed champs of random (and not so random) gunfire deaths.

  • heatman

    Hello,im a semi fan. I own an HVAC company. After 47 years I have saved 3 million US. I could have had 12M or I could have ended with zero. But at 63 retiring with what I have. How did I do it. I work hard and I work smart. I pay my taxes and put the customer both first and in their place. I believe I was born to be a businessman. I treat employees good, but their problems are just that theirs not mine. I have changed and adapted. In time to save this business. 5 years ago I was doing 1.3M and made less than 60k. This year I did 875k and made 330k. I realized I could not be all things to every customer. I had to pick the work I wanted to do. Imagine a contractor turning down work. But thats exactly what I do every day.Well im off to a late dinner. Howard..

  • JustConcerned

    Hi James, thanks for all the new perspectives on seeing life – much appreciated. Just reading “The Choose Yourself Guide to Wealth”, expect to have a happy life rather than wealth – so be it! :-) Happy is happy…, fyi – reading you comments on “options” I have lived by the philosophies:

    1. “Whoever has the most options always wins” – choose your options, be happy with all of them and whatever the outcome you will always be happy and subsequently always win every time you work out of the room :-)
    2. “There are no pockets in shrouds” (my wife’s grandmother, bless her soul) – at end of day no matter how much you accumulate there is no taking it with you

    I might make millions…, but if it means trading off quality of life I already have my list of quality options.

    thankyou for your existence and the quality you bring to my life and the options you generate :-) Stephen.

  • Gregory Cheek

    Another awesome post!

  • Richard Anderson

    I still wanna die I’m in.so much pain I can’t walk eat nothing no since of begin here

  • James, very interesting about page. Stumbled upon here when I was looking for some advice. Reading your post helps in my own writing. Your posts are truly inspiring and strongly motivating. Keep writing.

  • Lightning Armour

    Hi, there’s no contact information on your website so I guess I’ll put it here, I’m getting charges on my credit card from “Choose Yourself Media” and I honestly don’t remember what the hell it is that I signed up for but it must have been back when I actually had money but right now I can’t afford these charges so I’d like to cancel whatever subscription it is I’m paying for, thanks.

  • Johan

    Hey James, do you ever offer 1-1 vide chats?